Build your online presence and establish credibility by using these easy tips for real estate marketing.

Post about your Neighborhood

It shows an interest in your community and creates a connection. Posting about your favorite local coffee shop, sharing local news, and other developments in your district will give you authority as a local and creates a sense of kinship with your audience.

Use Facebook Cover Video

Take your Facebook page to the next level by adding a video cover instead of a normal photo. This new feature is a great way to immediately grab a viewer’s attention. According to an article by Tubular Insights, Facebook users found video to be five times more engaging than images.

Use Hashtags

Social media is an excellent way to generate new leads in your market. Using the right hashtags can help potential buyers find and connect with you. Instagram allows you to use up to 30 hashtags per post. We put together a list of 30 popular hashtags you can copy and paste in your post:

#justlisted #realestate #homesweethome #househunting #dreamhome #broker #forsale #milliondollarlisting #homesale #investment #homeinspection #creditscore #emptynest #renovated #openhouse #buymyhouse #wanttomove #listings #smartrealtor #sell #realestateexperts #realestatenews #luxuryproperty #sold #beautifulhomes #architecture #casa #homedesign #realestateforsale #locationlocationlocation

Using hashtags that are reverent to your city, neighborhood, and brokerage are also good!

Host a Contest

Holding a contest is a great way to increase engagement on your social media platforms and allows for some fun creativity. Trivia, photo caption contests, or video contests are all fun ways to interact with your audience and build interest around your brand. Be sure to offer a prize that will resonate with your audience and encourage them to participate.

Use Client Testimonials

Using customer quotes can help build trust between your brand and add a level of emotional appeal with your audience. Written testimonials, video testimonials, and online reviews are all excellent way to boost your brand reputation.

Bonus: If you still are needing assistance with social media, we’re here to help! Find out more about our social media services here.

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